Marketing Business Partner 2
Location: Reno Nevada
Description: Hometown Health is hiring Marketing Business Partner 2 right now, this position will be placed in Nevada. For complete informations about this position opportunity kindly see the descriptions. Position Purpose:
Under general direction of the Marketing Director, this position develops and implements innovative and effective marketing programs utilizing direct mail, advertisements, and ! collateral to build relationships with key target audiences as defined by strategic objectives. The position is responsible for account management of service lines; planning and implementing integrated marketing campaigns and strategies; and developing and maintaining corporate image and brand management as designated by senior leadership and in accordance with the Renown Health purpose and annual marketing and strategic plans. Directs and guides the project work of other staff members. May have budget management.
Nature and Scope:
This position develops and implements integrated marketing campaigns to increase revenue, volume and overall market share for designated services, e.g. Cancer, Surgery, Heart, Neurosciences, Orthopedics, Medical Groups, three hospitals, Hometown Health and specific target audiences.
1. Develops marketing strategies for assigned areas, in conjunction with internal business partners.
2. Determines appropriate market! ing tactics for approved budget.
3. Analyzes and develops ! effective media campaign vehicles.
4. Ability to perform financial analysis and develop metrics to track ROI of campaigns, programs and events.
5. Stays informed of healthcare industry marketing trends and market research in order to introduce new ideas to Marketing Director and Leadership.
This individual, as account representative for designated priority services lines and priority services, leads project teams and committees to implement tactics, adheres to budgets and meets deadlines. This position provides strategic, creative and technical expertise to assigned Renown Health entities for marketing programs from inception to completion.
1. Guides overall integration of advertising campaigns ensuring that branding guidelines are adhered to.
2. Oversees creative direction and implementation of collateral material, e.g., brochures, booklets, direct mail, flyers, newsletters and annual reports
3. Provides direction for and assists with prom! otions and events for community outreach.
4. Provides input and includes public relations, publicity, and employee and physician communication efforts as part of overall marketing communication efforts. This position develops and implements direct mail marketing campaigns for key customer groups and provides content and support for publications and web site.
5. Identifies interview sources and writes persuasive copy
6. Coordinates and develops crossover internet and intranet communications
7. Delivers presentations on projects and provides updates on project objectives and deliverables.
This position, working with the Director, has the authority to establish marketing guidelines, solve operational problems to ensure that the goals and objectives specified for Renown Health services are accomplished in accordance with prescribed priorities, time limitations and financial considerations.
This position helps determine, manages, and tracks budg! ets for assigned service lines, direct mail, special events, community ! outreach, and specialty items, as well as d irects and guides the project work of other staff members.
This position doesn’t provide direct patient care.
The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
Minimum Qualifications: Requirements - Required and/or Preferred
Education:
Must have working-level knowledge of the English language, including reading, writing and speaking English. Requires a Bachelor’s Degree in Communications, Marketing, Journalism, business or similar field.
Experience:
Minimum five years experience in Marketing, Advertising, Public Relations, or Communications required; three years of healthcare experience preferred. Strong, demonstrable writing skills and experience! required. Ability to coordinate multiple priorities, deadlines and projects required.
License(s):
None.
Certification(s):
None.
Computer / Typing:
Must be proficient with Microsoft Office Suite, including Outlook, PowerPoint, Excel and Word and have the ability to use the computer to complete online learning requirements for job-specific competencies, access online forms and policies, complete online benefits enrollment, etc.
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If you were eligible to this position, please email us your resume, with salary requirements and a resume to Hometown Health.
If you interested on this position just click on the Apply button, you will be redirected to the official website
This position starts available on: Wed, 14 Aug 2013 04:56:24 GMT